cross-border consumption is more frequent and diversified

According to the data of jingdong import and export. under the “One Belt And One Road” initiative. the online commerce between China and the rest of the world develops rapidly. Through cross-border e-commerce. Chinese goods are sold to more than 100 countries and regions. including Russia. Israel. South Korea and Vietnam. that have signed cooperation documents to jointly build the “One Belt And One Road”. The scope of online commerce has gradually expanded to many countries in Europe. Asia and Africa. The open and rising Chinese market has also provided new economic growth points for the construction of “One Belt And One Road” cooperative countries.

Up to now. China has signed 174 cooperation documents on jointly building the “One Belt And One Road” with 126 countries and 29 international organizations. Through the analysis of the above countries’ import and export consumption data on jd platform. the jingdong big data research institute found that China and the “One Belt And One Road” cooperative countries’ online commerce presents five trends. and the “online silk road” connected by cross-border e-commerce is being described.

Trend 1: online business scope expands rapidly

According to a report released by the jingdong big data research institute. Chinese goods have been sold through cross-border e-commerce to more than 100 countries and regions including Russia. Israel. South Korea and Vietnam that have signed cooperation documents with China to jointly build “One Belt And One Road”. Online commercial relations have expanded from Eurasia to Europe. Asia and Africa. and many African countries have achieved zero breakthroughs. Cross-border online commerce has shown vigorous vitality under the “One Belt And One Road” initiative.

According to the report. among the 30 countries with the largest growth in online export and consumption in 2018. 13 are from Asia and Europe. among which Vietnam. Israel. South Korea. Hungary. Italy. Bulgaria and Poland are the most prominent. The other four were occupied by Chile in South America. New Zealand in Oceania and Russia and Turkey across Europe and Asia. In addition. African countries Morocco and Algeria also achieved relatively high growth in cross-border e-commerce consumption in 2018. Africa. South America. North America. the Middle East and other areas of the private business began to be active online.

Trend 2: cross-border consumption is more frequent and diversified

According to the report. the number of orders of “One Belt And One Road” construction partner countries using cross-border e-commerce consumption in jd in 2018 is 5.2 times that in 2016. In addition to the growth contribution of new users. the frequency of consumers from various countries purchasing Chinese goods through cross-border e-commerce websites is also increasing significantly. Mobile phones and accessories. home furnishings. beauty and health products. computers and Internet products are the most popular Chinese products in overseas markets. In the past three years. great changes have taken place in the categories of commodities for online export consumption. As the proportion of mobile phones and computers decreases and the proportion of daily necessities increases. the relationship between Chinese manufacturing and the daily life of overseas people becomes closer.

In terms of growth rate. beauty and health. household appliances. clothing accessories and other categories saw the fastest growth. followed by toys. shoes and boots. and audio-visual entertainment. Sweeping robot. humidifier. electric toothbrush is a large increase in sales of electrical categories. At present. China is the world’s largest producer and trading country of home appliances. “going global” will create new opportunities for Chinese home appliance brands.

Trend 3: large differences in export and consumption markets

According to the report. cross-border online consumption structure varies greatly among countries. Therefore. targeted market layout and localization strategy is of great significance for the implementation of the product.

At present. in the Asian region represented by South Korea and the Russian market spanning Europe and Asia. the sales share of mobile phones and computers begins to decline. and the trend of category expansion is very obvious. As the country with the highest cross-border consumption of jd online. the sales of mobile phones and computers in Russia have dropped by 10.6% and 2.2% respectively in the past three years. while the sales of beauty. health. household appliances. automotive supplies. clothing accessories and toys have increased. European countries represented by Hungary still have a relatively large demand for mobile phones and accessories. and their export sales of beauty. health. bags and gifts. and shoes and boots have increased significantly. In South America. represented by Chile. the sales of mobile phones decreased. while the sales of smart products. computers and digital products increased. In African countries represented by Morocco. the proportion of export sales of mobile phones. clothing and home appliances has increased significantly.

Trend 4: "Satu tali pinggang dan One Road" negara menjual baik di China

Pada 2018. Korea Selatan. Itali. Singapura. Austria. Malaysia. New Zealand. Chile. Thailand. India dan Indonesia adalah pengimport utama produk di sepanjang "" Satu tali pinggang dan One Road "" garis dari segi jualan dalam talian. mengikut data dalam talian jd ini. Antara pelbagai komoditi dalam talian. makanan dan minuman. makeup kecantikan dan produk penjagaan kulit. peralatan dapur. pakaian. dan bekalan pejabat komputer adalah kategori dengan jumlah jualan tertinggi.

Dengan jed Myanmar. perabot rosewood dan barangan lain menjual dengan baik di China. jualan barangan yang diimport dari myanmar pada 2018 meningkat sebanyak 126 kali berbanding dengan 2016. jualan Hot makanan segar Chile di China telah meningkatkan import barangan Chile pada 2018. dengan jualan pengguna sehingga 23.5 kali daripada 2016. Di samping itu. import China dari Filipina. Poland. Portugal. Greece. Austria dan negara-negara lain. jumlah jualan juga telah mencapai pertumbuhan yang pesat. Ruang pasaran dan daya hidup yang dibawa oleh peningkatan penggunaan pelbagai peringkat China telah mencipta titik pertumbuhan ekonomi baru bagi "Satu tali pinggang dan One Road" negara koperasi.

Trend 5: "Satu tali pinggang dan One Road" dipaparkan ekonomi mendapat rangsangan

Pada tahun 2014. penggunaan import China juga tertumpu di susu tepung. kosmetik. beg dan barang kemas dan lain-lain kategori. Pada 2018. propolis New Zealand. ubat gigi. prun Chile. Indonesia mi segera. Austria lembu merah dan lain-lain produk FDG harian telah melihat pertumbuhan yang pesat. dan produk yang diimport telah memasukkan penggunaan harian penduduk China.

Pada 2018. Tripollar meter frekuensi radio kecantikan Israel telah menjadi hit. terutamanya di kalangan "post-90-an" pengguna di China. ceri Chile. Thailand harimau udang. buah kiwi dan lain-lain New Zealand selama bertahun-tahun. Sebagai tambahan. bahan-bahan mentah dari pelbagai negara asal menjadi label barangan yang berkualiti. Set wain yang membuat oleh kristal Czech. perabot yang Burma hua limu. jed membuat. kraftangan. bantal yang lateks Thai membuat. mattess. berkembang menjadi komoditi massa dari air pasang yang baru secara berperingkat-peringkat.

Dari segi jumlah jualan. kosmetik Korea. produk tenusu New Zealand. makanan ringan Thai. makanan ringan Indonesia. dan pasta adalah diimport produk yang paling popular sepanjang "Satu tali pinggang dan One Road" laluan. dengan kekerapan penggunaan yang tinggi dan digemari oleh pengguna muda. Dari perspektif jumlah penggunaan. getah Thai. produk tenusu Zealand baru dan kosmetik Korea sangat popular di kalangan pekerja kolar putih bandar dan orang-orang kelas pertengahan yang memberi perhatian kepada kualiti hidup. Ciri-ciri asal komoditi seperti juga mencerminkan trend semasa menaik taraf penggunaan di China.


masa post: Mei-21-2019
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